Proceed with caution: You May Fall in Love with Positano

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Positano,  the “Place to Stop”

Positano means “Place to Stop”, and it sure is THE place to stop!

Located in the South of Italy on the Amalfi coast, this almost vertical town is a showcase of colors and splendor. No wonder so many tourists fall in love with Positano.

Although Positano is one of the more expensive summer destinations in Europe, it is not to be missed.

The town of lemons and Limoncello.

Visit Positano best beach town in Salerno Italy most beautiful Italian beach towns

More on “things to do in Positano” – later in the article.

7 Reasons why you should visit Positano

  • Breathtaking Views: Positano’s dramatic cliffside location offers unparalleled views of colorful houses cascading down to the azure waters of the Mediterranean Sea.
  • Charming Architecture: The town’s pastel-colored buildings, narrow streets, and picturesque stairways create an enchanting atmosphere that captures the essence of traditional Italian coastal charm.
  • Romantic Ambiance: Positano is known for its romantic ambiance, making it an ideal destination for couples. Enjoy sunset strolls along the beach or candlelit dinners overlooking the sea.
  • Stunning Beaches: With its crystal-clear waters and pebbled shores, Positano boasts beautiful beaches like Spiaggia Grande and Fornillo, where you can relax, swim, and soak up the sun.
  • Culinary Delights: Savor the flavors of the Amalfi Coast with Positano’s exceptional culinary scene. Indulge in fresh seafood, homemade pasta, and regional specialties while enjoying sea views.
  • Artisan Shopping: Explore Positano’s charming boutiques and shops, renowned for their handmade ceramics, stylish clothing, and unique coastal-inspired crafts, offering an opportunity for delightful shopping experiences.
  • Proximity to Attractions: Positioned on the Amalfi Coast, Positano provides easy access to other nearby attractions such as Amalfi, Ravello, and the stunning Path of the Gods hiking trail, ensuring a diverse and fulfilling itinerary.
 
Boat Trip Capri min

Romance and Weddings

Positano is widely regarded as a romantic destination. Its breathtaking views, charming architecture, and romantic ambiance make it a popular choice for couples seeking a romantic getaway.

The town’s scenic beauty, stunning sunsets, and intimate atmosphere create a perfect setting for romantic moments, whether it’s enjoying a candlelit dinner overlooking the sea or taking leisurely walks along the beach. 

It is also one of the world’s most beautiful wedding destinations.  Trust me your wedding photos will be amazing.  One of the things I regularly see is a wedding dress hanging in the window of a hotel where the bride is getting dressed, and photos being taken of the dress with the stunning blue hues of the ocean behind it…

And if you're looking for a honeymoon destination...

Look no further.

With its intimate atmosphere and the opportunity to create cherished memories, Positano is a perfect choice for a honeymoon filled with love and romance.

The town offers beautiful hotels with unmatched views of the blue ocean and stunning sunsets.  From the jetty to the top of town, you will love Positano.  Just strolling along the streets is pure joy (if you don’t count the thousands of stairs you’ll have to climb…)

Best places to stay

Discover fabulous Accommodation in Positano
Le Sirenuse Positano

The warm hospitality of the locals adds a personal touch to your vacation, making you feel truly welcomed and cared for. Indulge in delectable cuisine, savoring authentic Italian flavors and culinary delights. Immerse yourselves in the rich history and culture of the Amalfi Coast by visiting nearby attractions like Amalfi and Ravello. 

A question that people ask a lot isIs there a laundry service in Positano?  The answer is ‘Yes, there is.’  In Italy laundries/laundromat/laundry places, are called a “Lavanderia”.  During our visit L’Arcobaleno Lavanderia was a good choice.  It is one of the laundromats that has the most beautiful views…in the world.  LOL

You’ll find them at 273 Viale Pasitea near  (almost opposite) Hotel Villa Franca.  However your hotel will have a laundry service and when you stay in a B&B, they often have as well.  But we all know there are times when you need a laundry nearby.  🙂 

Positano TravelBuddies TravelAndHome Italy night

Things to do in Positano

There is an activity for everyone’s pocket and likes.  Maybe we should just mention that this is also the location of more than a handful of movies, over the years, such as ‘Under the Tuscan Sun’ (2004), and ‘Only You’ (1994) that starred Robert Downey Jr..

You will never be bored in Positano, because the list of things to do is endless. 

Enjoy the Beach-Life:

  • Relax on Spiaggia Grande beach which is one of the longest (300 m) beaches on the Amalfi coast. Alternatively, take a path from Spiagga Grande to Fornillo’s beach for a more peaceful spot.
  • Rent a boat or go on a boat tour or a sunset cruise.  We can recommend Blue Star Positano Boating Company, and you’ll see their stand right on the main beach.
  • Scuba dive, swim, snorkel, fish, paddleboat, or kayak.

Discover

Explore the beautiful Blue Grotto and Capri Island. Skip the line:

Explore Positano by foot, and fall in love…

  • Hike The Path of the Gods.  This is a bucket list item for all tourists, BUT take the time to get of the beaten track and explore the thousands of other hiking routes up the mountain.  You will be rewarded with spectacular views and less crowds.
  • Find out about Positano’s ancient history at Museo Archeologico Romano.
  • Visit The Church of Santa Maria Assunta.
  • Buy a ‘Limone (lemon flavored) or Pistachio gelato’ and enjoy it on the beach.    You have to try one while you’re here.
  • Have lunch at one of the many restaurants and enjoy the best of Italian cuisine over a bottle of local wine. Or opt for a “light” pizza lunch. 
  • Do some limoncello tasting, Italy’s famous liqueur made only by lemons, sugar, and pure alcohol.
  • Shop local handmade sandals
  • Meander through the many cobblestone narrow alleys.  (Be prepared to climb steps, many steps…)
  • Visit an art gallery, or/and some of the beautiful ceramic shops.
  • Rent a scooter and explore the coastline (ONLY if you have nerves of steel you can rent a car).  The roads are extremely narrow, so getting around is much easier by foot or on a scooter.
  • Take a day excursion to Capri or Amalfi, either by road or boat and while you are at it…

Where to buy fresh fruit and veg in Positano?

There are several food stores in Positano where you can buy fresh produce. Some popular options include the famous upstairs Delicatessen and Casa e Bottega (which is a more upmarket boutique-like experience). These stores often source their fruits and vegetables from local suppliers.  A small hidden gem (as many people do not know of it), is Euro Frutta 2000.  They are situated at 188 Via G. Marconi, in Positano and their fruit and vegetables are usually very very good.  They are open till late.

What would a perfect day in Positano be like when you're on holiday?

Start your perfect day in Positano with a delicious Italian breakfast overlooking the sea. Spend the morning lounging on the sun-soaked beach, dipping your toes in the turquoise waters. Enjoy a leisurely stroll through the charming streets, exploring boutiques and savoring gelato. Indulge in a romantic seaside lunch, then hike up to a panoramic viewpoint for breathtaking vistas. End your day with a candlelit dinner and a moonlit walk along the shore. Pure bliss!

In love with Positano
Hotels in Positano

You might have seen this photo a thousand times all over the social media accounts.  This is one of the ‘wish list/bucket list’ places in Positano.  The restaurant is called La Sponda and is part of the very beautiful Hotel Le Sirenuse.

You have to note that the restaurant is usually fully booked months in advance during the tourist season.

Find more beautiful places to stay and our top recommendations:  Read more…

Cheap flights to / from Naples

The airport of Naples called Napoli Capodichino is the nearest international airport, located around 60 km from Positano.

 

When is the best time to visit?

The best time to visit Positano is during the spring and fall seasons. From April to June and September to October, the weather is generally pleasant, with mild temperatures and fewer crowds compared to the peak summer months. You can enjoy the beauty of Positano without the overwhelming heat or the high tourist influx.  However, keep in mind that the weather can be unpredictable.  You’ll often get a year when it is still cold in May.  So, the best season is summer, BUT it gets extremely busy and extremely crowded in some places of town.

Amalfi coast or Cinque Terre?

Which one is the best to visit?  How to decide where to go:  Find the answer…

A few more options on where to stay:

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Winter and Christmas

During Christmas time in Positano, a beautiful nativity scene is set up in the Church of Santa Maria Assunta. The intricately crafted figures and detailed scene bring the story of the birth of Jesus to life. It’s a must-visit attraction that captures the spirit of the holiday season.

Embrace the festive spirit with Christmas decorations and nativity scenes.  Do keep in mind that many of the hotels are closed during the winter season.